Embark on your Choose Iowa Passport Adventure
Get ready to embark on an exciting adventure with the Choose Iowa Passport! Choose Iowa is the state’s signature brand for promoting agriculture products grown, raised, and made right here in Iowa. This year, we’re inviting you to explore the diversity of Iowa agriculture by visiting local farms, breweries, markets, and more — all while earning points and rewards along the way! Sign up for the passport below to get started on your journey.
Want to see a list of participating entities? Click Learn More below to see a full list.
How it Works
Step 1 - Get Your Pass
This mobile exclusive passport is a collection of curated attractions, retailers, restaurants and more, offering deals and discounts to redeem during your visit.
Step 2 - Receive Text
Your passport will be instantly delivered to your phone via text and email and is ready to use immediately! There is no app to download. Your pass can be saved to your phone’s home screen for easy one-tap access.
Step 3 - Redeem
When visiting a participating business, simply present your phone to the attendant or staff member to redeem available discounts.
How to Play:
Collect points by checking in at participating Choose Iowa locations across the state through May 1, 2026. Each location offers a unique point value, so there’s always something to look forward to at every stop!
Redeem your points for prizes along the way. When you cash in, your points reset to zero — but you can keep checking in to earn more:
- 500 points: Choose Iowa sticker!
- 1,000 points: Choose Iowa hat!
- 1,500 points: Choose Iowa cutting board made with all Iowa wood!
- 2,000 points: Choose Iowa gift box filled with all Iowa products!